Home' Scoop : Scoop 50 Summer 2009 Contents 58 SCOOP SUMMER 2009
and we were also getting excited about the Whit-
bread Round the World yacht race, due to stop
by in November. In the sports diary, we lamented
that neither the Eagles nor the Dockers looked like
they were going to make it in to the finals (sigh...
some things change, some things stay the same).
And luckily, you liked it.
The publisher's note in the second edition of
Scoop said the first magazine had almost sold out
-- a slightly optimistic claim perhaps. The second
edition, which featured a wine tasting -- champagne,
what else? -- and a fashion spread with a very
young-looking Basil Zemplias, also introduced the
first comprehensive events guide, aiming to show
us just how much was on offer in this city of ours.
The first few editions of Scoop were a long way
from the refined product we publish today but
looking through the piles of magazines we have
produced, it is fascinating to note how the maga-
zine has grown and evolved, forever responding to
the feedback of readers and supportive advertisers.
Thanks to their commitment to us and some
long, hard, days on the phone or in front of a
computer by some very hard-working and dedi-
cated people, Scoop survived some fairly difficult
early days but never stopped striving to be better.
We try to improve with every edition to really
offer you the very best of Western Australia.
Various magazines have come and gone in Perth
over the years that Scoop has been in business but
part of Scoop's success has been our commitment to
giving the magazine exposure far and wide.
By the third edition we realised that if we
wanted to be in front of the affluent local and visi-
tors market in WA, we couldn't just rely on newsa-
gencies to get us there. Targeted distribution and
subscription grew to incorporate thousands of of-
fices in the city, the best hotels and cafes, hairdress-
ers, private clubs, office waiting rooms and airport
lounges. Wherever people have time to read, Scoop
is there to give them something worth reading.
For our third edition we struck a deal with the
newly formed Qantas Link to use Scoop as their
inflight magazine. To ensure the magazines fitted
into the smallest seat pockets of their fleet, a series
of cut-down magazines was taken on board and
it was determined that a height of 302mm was
perfect -- which remains the size of all eight Scoop
Publishing titles today.
A browse through the back issues offers a
fascinating view of the evolution of our state, our
people and our passions; the things that have inter-
ested and concerned us and the people that have
influenced and inspired us. We have tracked the
passing parade of West Australians enjoying a short
time in the sun and others whose influence on the
state has been deep and lasting.
Along with opinion-makers and shakers Scoop has
followed the careers of the foodies who have made
such an impact on our dining tastes in Perth, the
winemakers who have produced some world-class
product and the fashionistas who have made us some
beautiful clothes -- and shown us how to wear them.
For example, in our third edition we featured
an interview with Dianella girl Daina Reid, from
the massively popular TV series Full Frontal. Daina
moved away from comedy and is now a highly suc-
cessful film and television director.
Our photo shoot featured basketballers Scott
Fisher and Marianna Vlahov. After a long playing
-- and most recently, coaching -- career with the
Perth Wildcats, Scott moved back to the USA last
year. Marianna is now working locally as a school
Our fourth edition features a big report on the
new trends in home entertainment systems, introduc-
ing us to the-then revolutionary concept of massive
TV screens and surround sound. The new Digital
Versatile Disk format for watching videos, we said,
was having a few teething problems. Who could have
predicted how quickly DVDs would replace VHS?
This edition also introduced us to young chef
David Coomer, who was then working at Indiana
Tea House. David has now established himself as
one of Perth's finest chefs at what many believe is
SAM WORTHINGTON | spring 2000
Back in the spring of 2000 we told you to keep
your eyes peeled for Rockingham-born talent
Sam Worthington, just off to America to promote
his then current film Bootmen and carefully
contemplating his next career move. He must
have done something right. Recently back in
Australia to present the Inside Film Awards we
are told: "Worthington has become a household
name in the US starring alongside Christian Bale
in Terminator Salvation and has roles in a number
of upcoming blockbusters including James
Cameron's Avatar, The Debt with Helen Mirren,
Last Night with Keira Knightly and Eva Mendez,
Clash of the Titans with Liam Neeson and Ralph
Fiennes. Worthington is no stranger to the Inside
Film Awards having begun his career with roles
in IF Award winning films Getting' Square and
Somersault." See, we told you!
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