Home' Scoop : Scoop 50 Summer 2009 Contents 62 SCOOP SUMMER 2009
FOLLOWING THE demise of the Perth Weekly newspaper, for the first time Scoop hit
the social circuit in early 2002 attending the opening of the Ruby Room (now replaced
by Eve at Burswood) and C Restaurant's first birthday snapping "Perth-onalities" includ-
ing cricketer Justin Langer, TV personality Tina Altieri, singer Suzanne Wylie and her then-beau (now
husband) cricketer Brendan Julian and Linda Mead. We went to the best parties with you for many years,
finally retiring our "Snoop" dancing shoes in 2005.
LUC LONGLEY | Inspirational 2002
A great basketballer, Luc was the first Australian
to play in the NBA, having most success with the
Chicago Bulls in the late 90s. He retired in 2001
and came back to Perth with his American wife
and two daughters. In 2004 he gave his share-
holding in the Perth Wildcats to partner Andrew
Vlahov who subsequently sold a majority share
to businessman Jack Bendat. Luc's marriage
dissolved and TV cook and former Jam Tart Anna
Gare is now his partner. A high-profile member
of the Save Ningaloo campaign, Luc was back
in the news in 2007 when his Fremantle house
burnt down. In October he was inducted into the
Sport Australia Hall of Fame -- wearing his size 18
With our ears (and noses) always to the ground, we
also noticed people were becoming more and more in-
terested in WA wines, since 2005 we have held regular
wine tastings with an expert panel of judges, assessing
new release wines from around the state.
We have charted our growing interest in organic
food and top local producers and suppliers.
We have also been publishing restaurant reviews
and a comprehensive guide to eating out well in
Perth for several years, making Scoop an essential
reference for getting the best out of WA. In 2003
Emma Green, later to become editor of Scoop, and
managing editor of all the magazines, first signed
on as a junior account manager but soon took over
as fashion editor.
In 2004 long-term editor and respected journalist
Julie Hosking joined the team and oversaw a major
new look for the mag in 2005 introducing a new
masthead and a new attitude. Julie is now a maga-
zine editor and columnist at The West Australian.
2003 saw the start of our communities project.
Designed to showcase the great work many charity
organisations were doing in Perth and also put
people in touch with them. The Community Focus
section of the magazine continues to highlight the
great work so many WA companies and individuals
do to help others. Gradually Scoop has also started
to take a more in-depth look at the issues that are
on our mind, writing about social issues such as child
neglect, drugs, Perth's singles scene, Perth's swingers
and crime and punishment in WA's courts.
Medical stories examining the advances in cord
blood technology and human stories about anti-
depressants, the use of artificial growth hormones,
organ donors and recipients and the lengths people
have gone to in order to have children have all
featured in our pages.
Along the way it is fascinating to note how
many issues and people in WA we have covered
that, several years on, still concern us.
In late 2004 we covered the call for more
relaxed liquor licensing laws to allow for the
establishment of small bars and the opening up
of restrictions on retail trading. An immediate
and no-nonsense response from an unimpressed
Bradley Woods and the Australian Hotels Associa-
tion, in association with key advertisers and hotel
distributors, was a tough introduction to the seri-
ous side of media, and ensured that we would not
be addressing that issue again for awhile. Five years
later, and a little more financially secure, it will be
a major feature focus in March 2010.
We have had a couple of stories on the decline
of social standards and manners and the debate
over nuclear power has also burbled away on our
pages. We have had a look at the energy crisis and
the concern over global warming.
Our ongoing worries about the early sexu-
alisation of teenagers and revelations about sex
and drugs and alcohol use among kids have also
featured in our magazine more than once.
As the years pass it is possible to track the evo-
lution of the Scoop Traveller section. Staring out as
a few pages at the back of the main book, it grew
and developed to bring Scoop to its maximum size
of 224 pages -- the point at which the weight stays
just under 1kg and mailing costs are reasonable.
With such evident demand, in winter 2003
Scoop Traveller WA was launched as a premium
guide to travel in regional WA. A couple of years
later this concept was expanded across Australia
and before long there was a Scoop Traveller maga-
zine in every state and territory in Australia.
With Traveller gone, Scoop had more room to
feature WA's best homes. Then in 2004 all the
"Gradually, Scoop has also
started to take a more
in-depth look at the issues that
are on our mind..."
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