Home' Scoop : Scoop 52 Contents grooming
here s a new breed of man walking among
us on the streets of Perth. In a suit and
tie, he s difficult to spot. But beneath that
veil of cotton threads is a body plucked
and groomed to the nines.
That s right; this modern gent has braved
clippers, razors, wax-strips and lasers all for
a smoother, squeaky-clean look.
Until recently, he d have scoffed at the
idea, deeming body maintenance the terri-
tory of the fairer sex. But society has bal-
anced the scales and now salons are seeing
a growing number of blokes booking in to
get their hedges trimmed.
According to Leycester Cory from Guys
Grooming in the city, waxing services at his
male-only venue rocketed by more than 120
percent between 2008 and 2009, with that
figure already on the rise this year.
"We ve got men of all ages from all walks of life
doing it," he says. "Miners, stockbrokers, barris-
ters, tradesmen -- there s no stereotype any more.
He s just your regular Joe who wants to take care
of his appearance." Scientifically speaking, this
"regular Joe" marks an unusual step forward in
the evolution process. If you look at
the forms he s superseded
-- apes, cave dwellers,
men -- body hair
It's official; hirsute is out and sleek is in. As Nathan Scolaro finds
out, a little pain is a small price to pay for becoming Mr Smooth.
has always been worn as a badge of pride.
But these days, at least among the image-con-
scious mortals of Generation Y, man is expected
to break that chain by removing all traces of his
And we re not just talking chests and shoulders
here. Guys are waxing their backs, arms, legs, and
ears -- even their pubic areas.
"We re seeing a lot more men coming in for the
man-zillian (also known as the back, crack and sack
wax)," says Leycester. "And you d be surprised by how
many older guys are catching on. We have a gentle-
man over 70 coming in for it every three weeks."
All this begs the question: why are more men
choosing to live a hair-free existence?
Well, the first reason they ll usually give is
hygiene. Most men say they feel fresher and
cleaner with less hair on their body. They also like
the fact that their skin can breathe easier, which in
turn reduces body odour and chafing.
The rest is largely to do with vanity. Gener-
ally men believe a hairless body will improve their
overall appearance. They like the fact that it looks
sleeker and gives better muscle definition, both
of which are important in a society increasingly
obsessed with image.
"Men are much more conscious of how they
look these days," says Leycester. "They like to take
care of themselves -- it makes them feel confident.
The guy of the 80s, who wouldn t do anything
except brush his teeth, has gone."
Bella Narsai, owner of Bay View Day Spa in
Claremont, offers a different perspective. She says
most of her male clients are booked in by their
wives or girlfriends.
"The women prefer their partners to be neat
and tidy," she says. "They like the feel of a smooth,
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