Home' Scoop : Scoop 52 Winter 2010 Contents 126 scoop WINTER 2010
there is much talk in fashion circles of a return to "realness" and a
focus on what women really want to wear rather than what male
designers envisage adorning the bodies of pre-pubescent-looking girls
of questionable body weight on the catwalk.
A number of female designers worldwide are quietly making their mark
in the fickle world of fashion, creating clothes that women can actually wear,
irrespective of their age, shape and size, and still look sexy and chic -- without
looking like they have spent a small fortune emulating a look that was never
envisaged for them in the first place.
One such designer steadily making a name for herself on the domestic and
international fashion scenes is Perth-born and based designer Kristy Lawrence.
Since launching her label, Flannel, in Perth a few years ago, Kristy has gone on
to establish a fledgling retail empire in Australia, a growing list of prestigious
international stockists and a very loyal customer base who crave her unique
mix of pared-down, laid-back luxe.
No newcomer to the industry in WA, Kristy began her career on the retail
side before launching Empire Rose in 1995, going on to establish a string of
successful retail outlets across Australia. In 2003 she was named WA Designer
of the Year before making the decision to move in a different direction.
Flannel was born in late 2006, a joint enterprise with Kristy s sisters
Brooke, who looks after retail and wholesale sales, Anna, who takes care
of distribution, and Catherine, a Sydney-based creative consultant.
It s a label and a growing collection Kristy describes as "truly hers" with
an effortless elegance for women who are just like her. Like many of the
leading female designers -- think Phoebe Philo for Celine, Stella McCartney
and Isabel Marant -- Kristy has tapped into her own life trajectory to create
clothes that cater for women s changing circumstances, be that returning to
the workforce, having children or just growing up.
"I want to create real clothes that are sensually effortless with a carefully
measured, hip edge that can be worn every day," she says. "I listen to my
friends and customers and, as a woman, I ve tried to create a collection that
is gorgeous but workable and that can translate really easily from work or the
school run to dinners with friends and family," she explains. "I design pieces
that I would really like to have in my wardrobe and that would work for me."
Flannel has very much remained true to its original design ethos of creating
a range of clothing in natural, luxurious fibres in a palette that reflects the
West Australian designer
Kristy Lawrence's range of
understated but supremely
elegant clothes is making
a big impression on a
growing legion of fans,
both here and overseas.
text georgia sweeting
THE FLANNEL JOURNEY
LAID-BACK LUXE: Designer
Kristy Lawrence of Flannel;
(Left) A model wears Kristy's
chic yet practical designs.
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