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beauty of the Australian coast and the environment in which Kristy grew
up. She has a niche lounge-based collection in silks, cottons and jerseys
in hues of milk, black and natural.
"It was very important to me this time around to be surrounded by my
family and to make sure that my children were still my number one priority
regardless of how big the business may or may not have become," Kristy
explains. She likes to be there for her children. "I m still at school pick-up
every day and I make sure I can be at all their events. I don t have a tribe of
nannies so that I can focus on the business to their detriment," she says.
Her home and office/studio is a deliciously beachy two-storey house
just back from Cottesloe beach, and is an apt reflection of Kristy s
trademark laid-back, bohemian style.
Following the rapid success and growth of Flannel s initial collection, four
stores were launched in WA in quick succession -- two in Perth, one in Angelo
Street, South Perth, and another in Napoleon Street, Cottesloe -- and were
followed last year by a Sydney flagship store in Sydney s premier boutique
village, Woollahra. However, a last-minute decision by Kristy and her team
to show as part of the New Generation Parade at Rosemount Australian
Fashion Week in Sydney in May last year was what really propelled the
fledging label to another level altogether.
In what was a complete surprise to Kristy and her family, she was given a
specially created award by celebrity designer Alex Perry for Fashion s "New
Generation V Australia Rising Rock Star", and handed the opportunity to
fly to the US to meet with retail guru Jackie Brander, of Fred Segal fame,
who also sat on the judging panel.
Never one to let an opportunity pass her by, Kristy and her husband and
financial controller, John, headed to the US to meet with Jackie with the hope
of establishing a presence in the notoriously fickle US market.
Despite a defiantly feisty Australian dollar and a recession-hit US economy,
Kristy managed to return to Australia with a substantial order from Brander for
her next collection, an invitation to Coterie in New York, PR representation in
the US and an agent to facilitate her push into the US market. Since then, the
"I want to create real clothes that are sensually
e ortless with a carefully measured, hip edge."
list of international stockists has grown to include some of the most prestigious
retail outlets in the US, UK, Europe and the Middle East.
With a solo show at this year s 15th anniversary Rosemount Australian
Fashion Week (being put together as this article goes to print) it appears
Kristy may be well on her way to realising a long-held dream to create her
own global fashion and homewares empire.
Despite the chaos of putting together her first solo show, tending to her
three children, Olivia, 9, Ava, 6, and Oscar, 5, and putting the finishing
touches on her next collection, Kristy has an aura of calm -- a direct reflection
of the sorts of clothes she likes to create.
"I ve got so much going on in my mind at the moment and so many things
to do, I just need to sit back, take a deep breath and take it step by step, one
day at a time," she says, looking anything but a ruffled or harassed full-time
mother of three and fashion mogul in the making.
"But I love it, I truly do, I wake up every day excited at what s ahead of me.
It makes it easier to put in everything required to make it all work."
"I say to my kids, you ve got to love what you do and go after it, you ll never
truly be happy if you don t have passion for what you do ." sm
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