Home' Scoop : Scoop 53 Spring 2010 Contents 102 scoop SPRING 2010
What’s in STOR E?
We ask three owners of Perth’s designer shops about their
collections and their impact on our fashion scene
t’s not hard to look dapper in Perth
these days. As the city’s creative arm
expands and bars and restaurants
flourish, so too does our capacity for
individual style. And while we certainly
don’t profess to be as bodacious as those blokes
in Italy (green cord jacket without a shirt, not
so much), the threads men are sporting from
Beaufort Street to QV.1 do sug g est our fashion
stakes are getting a whole lot higher.
Over the past five years, more than 20 single
and mixed-label men’s boutiques have opened
up throughout the metropolitan area, providing
everything from cool-casual street gear and one-
off accessories to beautifully tailored designer
suits. We’ve seen Parker & Co – Australia’s oldest
gentlemen’s outfitter – open two new stores
on St Georges Terrace and Murray Street; local
creative Alvin Fernandez launch a mid to high-end
men’s range under his label Ae’lkemi; international
trendsetters Canali, Versace, Armani, Burberry
and Boss set up shop in the CBD; and a bunch
of passionate fashion-savvy locals open their own
men’s concept stores in and around the city.
Bringing us the g oods, and showing us
the light when it comes to good style, are the
shop-owners themselves – a unique breed of
forward-thinking chaps who each play the men’s
fashion game in a slightly different way. Here we
speak to three of them about their labels, who
they’re targeting, and exactly where they fit
in this bustling style scene.
words nathan scolaro « images craig kinder
Good style is whatever you feel comfortable
wearing. We can tell you where the trends are and
what fabrics or colours look good on you, but at the
end of the day it’s all about what you’re happiest in.
The main thing is fit – if it’s awkward or you’re not
wearing it right, it’s not worth the purchase.
My passion has always been menswear and
I was fortunate enough in 2003 to acquire the
Tony Barlow chains. Through that, I was asked to
purchase a Boss shop, which we opened four years
ago. It was still very much office area up this end of
Hay Street, but I took a punt and implemented a
10-year plan to develop the fashion scene here for
men. So far we’re all on track.
It’s when times are tough that the opportunities
have opened up for us. The likes of Canali and
Versace weren’t initially interested in coming
to Perth because it’s such a small market – they
wanted to set up over east before making their
way here. But given the world economy, that all
changed and we were able to launch the first
Versace store in Australia and the second Canali.
Canali and Versace are very different in that
Versace is a real trendsetter; it’s all about pushing
the boundaries with different fabrics and slimmer
cuts. Canali’s emphasis is on classic tailoring.
They’re canvas pieces, which means they’re
handmade – not glued together like most suits
– s o they mould to your body.
We have the luxury of dictating what the men
of Perth should be wearing. Generally the market
caters for two-button suits and our climate asks
for lighter materials, so we buy according to that.
But you also want to get in about 40 per cent of
the major international trends, so you can educate
customers about where the market’s going.
The spring/summer collections coming in are very
light and casual – nice shirt fabrics, with or without
ties, and lots of colour – combinations of blue suit
with brown accessories, for example. It’s all about
those really interesting European contrasts.
We’ve found younger people in Perth are
moving forward in the fashion market because
housing prices are so high. It’s similar to Europe
in that men are finishing high school and can’t
afford to buy a house so they spend a majority
of their disposable income on food, clothing and
entertainment. It’s an exciting time for fashion here.
Hugo Boss (08) 9321 5700; Versace (08) 9485 2999;
Canali (08) 9324 2988.
Khoon Tan | Hugo Boss, Versace & Canali on Hay Street west, Perth
Links Archive Scoop 52 Winter 2010 Scoop 54 Summer 2010 Navigation Previous Page Next Page