Home' Scoop : Scoop 53 Spring 2010 Contents Conor Youngs | Zekka
on K ing Street, Perth
Romina (my wife and business partner) is
largely responsible for nurturing my interest
in fashion. We both began seeking out some
European and Japanese designers to wear
ourselves, and from there the interest grew.
Zekka started out as an idea shared with our
friend and business partner Scott King and has
evolved rather organically to the store it is today.
Obviously, in business you trade to make money
but we always try to balance this by presenting
things that aren’t purely based on dollars and cents.
We are driven by our personal passion and feel it’s
important to show our clients a designer’s vision.
Our heart and soul goes into what we buy – we
believe in every collection we represent. Of course
we understand not everyone will respond the same
way as us, but it does make us feel great when
someone appreciates what we represent.
I have a problem when it comes to hooded
leather jackets – I seem to add a new one every
season. I usually grab a few key pieces throughout
the season and thrash them to death.
My favourite designer is Maurizio Amadei. He is
the complete antithesis to what many people think
of when it comes to Italian design. Maurizio’s work
has a rawness and simplicity that really appeals to
me. I respect the honesty in his work.
Style for me is personal – it’s what works
for you. It’s all about feeling comfortable with
yourself. There’s nothing worse than trying too
hard. There are some pieces I couldn’t carry off
because they simply aren’t me, but they might look
fantastic on someone else. Style is the way we want
to visually portray ourselves.
Zekka (08) 9481 1772.
I’m lucky to be working closely with my wife
(Flannel designer Kristy Lawrence) in an industry
we both love. I first got involved helping her start
Empire Rose with another couple. From there
I branched off into the men’s side of fashion,
distributing for ZANEROBE, and out of that
wholesale environment found some other brands
I liked and developed the idea for a men’s store.
Father in its own way reflects that demand
nowadays for good, mid- to high-end street gear.
It’s not surfey or skatey, nor is it really flashy. It’s for
that guy who’s looking for something different,
that he can wear comfortably and day-to-day,
but won’t find anywhere else.
We have a large number of women coming in to
buy for their partners – it’s almost 40 per cent of the
business. And that’s good because at the end of the
day women love to spend more than men.
We don’t profess to know everything about
fashion. And I don’t think we need to – we just have
to have good taste and a good eye for what guys will
wear without being too conscious of it.
I mainly buy from guys I like working with. I mean
obviously I’ve got to like the product, too, but there’s
a good circle of guys I’ve come to know over the
years, and they’re the ones I tend to stick with. Most
of the agents are over east, but they’ll come here or
we’ll go there, and we always have a blast. They’ve
become good mates and I buy because of them.
I think the men of Perth are spending more on how
they look, particularly in the last four or five years.
They’re starting to see the value in a well-cut pair
of denims or an interesting shirt. I think that’s been
driven by the girls behind them – they’re encouraging
the guys to lift their game on the fashion front.
You can always get stuff that’s cool without having
to spend heaps. And that’s important for us. We like
to hear people say they’ve found a really great piece
that didn’t cost them an arm and a leg.
Father (08) 9384 4010.
John Lawrence | Father on St Quentin Avenue, Claremont
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