Home' Scoop : Scoop 53 Spring 2010 Contents 120 scoop SPRING 2010
Sugar and spice and all things nice
– whatever can iron out wrinkles and
restore the bloom of youth, we’ll have
some, thanks. People are willing to
shell out big bucks for face creams
– but what proof is there that they
ou’ve read the lines in magazines
– “hydrates, smoothes and
gives skin a radiant glow”– and
seen the beautiful bottles and
lovely wrinkle-free faces on TV.
Cosmetics companies loudly tout the value of
their over-the-counter products and ingredients,
but amid all these extravagant claims, not to
mention extravag ant prices, do you ever wonder
just what exactly you’re being sold?
In the quest for dewy, youthful skin some of
us are willing to pay a mind-boggling $1500 for
50ml (or $980 for 30ml) of a cream called Cellular
Cream Platinum Rare, from Swiss company La
Prairie. High-end indeed – this one’s atop the
Matterhorn – but that’s just where La Prairie wants
it. The company says with 10 million millionaires
worldwide, luxury products are in demand.
La Prairie says the cream smoothes and
provides intensive moisture and firming agents
to boost collag en production. The rare metal
platinum is the hero ingredient here. Nano-
sized particles of it – the company’s scientists
apparently discovered that it had incomparable
anti-ageing properties – are used to “recharge the
skin’s electrical balance”. Australian marketing
words Beth Muhling
manager Ai San Chew explains: “What we mean is
realigning the positive and negative charges within
the skin’s outermost layer.” This allows moisture in
and keeps ageing free radicals out, she adds.
Joyful yodelling all round. But wait, there’s an
echo – it’s all very well to be told all this by the
company, but do independent trials show this
platinum-dust potion actually works?
“We don’t see clinical trials as a meaningful
way of communicating the benefits of the product
given that each customer’s skin and preferences
are different,” Ai San says.
What she can tell us is that since its launch here
in May 2009, “a large proportion” of first-time
users have bought it again and many more say they
would if they could – “ .. .this is a sure indication of
customer satisfaction in the results,” she says.
So that’s platinum – what else on this beautiful
blue planet might keep us looking young and
gorgeous? Seaweed, perhaps, found in the popular
Crème de la Mer, a mere $440 (60ml) or $250
(30ml). The website says it was created in the US
by Dr Max Huber, who pioneered the use of sea
kelp in skincare. The company didn’t offer any
details about clinical trials, but a blog by a cosmetic
scientist (colinsbeautypages.co.uk) adds insight.
The blog says: “Cosmetic scientists have
long been seeking the best polymer to combat
wrinkles... Polymers derived from seaweed
are particularly good. And you can change the
behaviour of polymers by the way you treat them.
Crème de la Mer has a long treatment process for
the seaweed, which might well affect the way it
works. I don’t have any proof... but it is believable.”
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