Home' Scoop : Scoop 54 Summer 2010 Contents WELCOME editor’s letter
eeling fresh? So are we. As you flick through our pag es this issue,
you will notice that your favourite West Australian lifestyle magazine has had a
facelift for summer. We’ve freshened up our interior to better reflect the Scoop
reader: a thinking, feeling, travelling, fun-loving, informed, sophisticated (oh,
and likeable) sort of person. Like you, we don’t buy into celebrity; we are
trend-savvy, not just into fashion hype; we expect the best; we have an opinion
(and love dinner-party debate); and, well, we want – no, expect – to know about
and be able to enjoy everything that our cosmopolitan city and laid-back WA
lifestyle have to offer. A tad too demanding? We don’t think so.
Our cover says it all with a new sexy Scoop masthead that gives an
international edge to the magazine. Why? Well, we’re a globally savvy bunch
that looks to the world, rather than east, for inspiration. We also give you our
promise on our cover: People, Opinion, Events, Issues, Health, Beauty, Style,
Food, Wine... all the g ood things in life.
Upfront we’ve g ot opinionated – and ask you to be, too – in Forum (p24).
Here, we bring you the people behind the headlines to ensure you are up to
date, and to strike up debate. Whether it’s a blog, an email or (for traditionalists)
putting pen to paper, we invite you into our Forum (email@example.com).
Our Best Of (p40) section is a curated selection of events, music, film &
television, live performance, books and art exhibitions – a fast-paced tease
into the best experiences Perth and WA have to offer. So, there’s absolutely no
excuse not to be enthralled, engag ed and excited this summer. We’ve also
pulled tog ether a planner to help you sort your entertainment at a glance.
People... We’ve dedicated a whole section (p76) to those who are doing
great things – locally, nationally and internationally. We at Scoop are complete
suckers for celebrating people who have a humanitarian bent. Tall-poppy
syndrome? You won’t find that here. We salute everyday people doing
extraordinary things to make the world just that little bit better. We are doing
our bit, too. Issue (p96) is dedicated to the big, well, issues, affecting our State.
Up first? After a hug e amount of reader response to our cocaine story last
issue, we asked new staffer Rick Murphy to wage his own drugs war.
The lifestyle section of the mag azine brings you all your favourite sections.
Portfolio has become Men (p107); we’ve extended Health & Beauty (p125)
and included a regular surgical and non-surgical procedures section; and
Lookbook has become Style (p142). Then there’s Food & Wine. Here, local
foodie writer Megan Anderson has come onboard as a staffer, Marina Fiore is
bringing us even more on the latest eat stops and Max Veenhuyzen is sipping
and supping it up over the city. Plus, we get more seasonally targeted with
foodie Jane Cornes’ new Short Order pag e, which gives you quick and easy
tips for new-season produce. Peckish? You will be.
We a t Scoop hope you love this revamped issue, which promises the best of
Perth and Western Australia with every turn of every page. Enjoy.
PROUD MOMENT WHILE WE
WERE PUTTING THIS ISSUE TO
BED, OUR FOUNDER/OWNER
DAVID HOGAN CLIMBED
MOUNT KILIMANJARO WITH
A GROUP OF FELLOW WEST
AUSTRALIANS AND RAISED
$100,000+ FOR LIFELINE. WE’RE
ALL A BIT CHUFFED. IF YOU
WANT TO HELP OUT, VISIT
STYLE FILE Think you
have to fly out to style up?
We bring you all the latest
(and hottest) brands to hit
Perth stores each season with
Style File (p116 for men,
p158 for women) section.
Packed with looks from the
catwalks, your plastic fantastic
will be in meltdown mode.
Group managing editor
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