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Flametree is the latest to go live with a new
website – in Chinese. It’s one of many WA
wineries angling for a piece of the market
in China, which is experiencing a rapid
awakening about the joys of Australian wine.
They’re still sold on the French stuff, but
Australian wine imports are healthy. Over
$200 million worth went to China in 2011.
What’s exciting Margaret River wineries
is a recent survey that puts Margaret River
ahead of the Barossa as the most purchased
Australian wine region in China.
China represents a “saviour” for local wine
exporters, says Flametree GM Cliff Royle,
above. As Europe languishes in financial
doldrums and the US continues to largely
bypass Margaret River wines (“They don’t like
elegance, perfume and finesse,” quips Cliff),
China is like an enthusiastic young adult on a
“It’s about them becoming more western
and feeling sophisticated, and wine is a
sophisticated product in their mind,” says
Cliff. “It reminds me of Hong Kong 15 years
ago. There are lots of young people wanting
to know more about wine. We’ve heard that
90 per cent of people who drink wine in
China will go online to find out about it.”
Cliff says he expects Flametree to be
exporting 3000-4000 cases per year to
China within two years. To this end, the new
website addresses differences in culture and
palate for the Chinese consumer.
& BAR NEWS
If you attended Marquee New Year’s Day 2012 at the South of
Perth Yacht Club and were blown away by the cocktails, we bring
glad tidings. The dude behind the daiquiri, Perth-born mixologist
Cameron Northway, is bringing his UK-based Sweet&Chilli cocktail
couture business to Perth. The 30-year-old cocktails entrepreneur has
spent four years in London, pouring cocktails at the likes of the MTV
Europe Music Awards and the Red Bull F1 Launch Party in Monaco.
Sample for yourself at classy WA events. Sweetandchilli.com.
School’s in session
TThink blackboards, r usty lockers and superhero
lunchboxes and you’ve g ot The Classroom, which
opened in February. Cocktails are grouped into
‘subjects’ – History (old school), Science (weird and
wwacky) and AAAAArtrtrtrtrt (colourful and creative), while the
‘canteen’ putsssss aaaaa spin on adolescent favourites (hot
chips, chiko rrool
ooooo ls, cheese toasties). Learning has never
been such fuuunnnnnnnnnnnn.
been such fun.nnnn 356 Charles Street, North Perth.
356 Charles Street, North Perth.
words Jenna Shenton
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